Well, with 2017 coming to a close I figured I should write a little something about the year gone and to come. 2017 for me has been pretty crazy. I have been all over the place with finishing school, transitioning between new jobs, ramping up the Etsy Store, becoming a foster parent, and more. Honestly, as hectic as I could make it all seem… I have to admit, 2017 has actually been a rather low-key year for me. I feel like I got a lot done. But, I can also easily say that I feel like I did a lot of time wasting, sitting around, and procrastination as well.
Now, rather than getting into all of that resulting in a lengthy blog post that is likely to not get many reads… I thought I would touch on what to expect in the coming year for my Etsy Store.
2017 was a big year for the store. I added a lot of new items, changed the look and feel of the store a few times, worked a little on analytics, and more. For 2018 however, I have decided to take the store a little more slowly. I am going to spend the new year focused on my existing listings rather than cranking out new items every month. A few of the ways that I plan to do this will be to update the visual aesthetics with professional photos for each listing. Rather than my dinky phone camera and the dining room light I have a friend that does photography for a living stepping in to ramp up that aspect of the store. The other thing I will be spending more time on with it would be analytics and promotion. I haven’t done much in the way of analytics this year. But, what little bit I have done has shown drastic improvement to the store traffic.
So, I plan to spend more time on that along with upgrading the visual portions of the store. No telling how 2018 will look for the Etsy store, but one thing is certain… I am going to slow down and spend more time on quality rather than quantity. Over the course of 2018 I plan to design a lot of new items without releasing them. Then, at the end of the year… pick the best of the best to release in 2019 (assuming I am still running the store at that time).
Who knows… anything could happen. Just watch the news.